Using Issuu for Publishing and Sharing PDF Documents

In today’s expanding new media landscape, essential qualities of online publication span from conceptual to technical ones. Among the technical ones are portability, searchable copy and metadata, flexible usage of visual graphics of any quality, file integrity also content interactivity that reaches up to global audience, free or commercially. The most well-known and reliable format for online publication is Adobe Systems’ Portable Digital Format (PDF) of which Sean Hodge from Smashing Magazine refers as “a great promotional tool used by companies and collectives. They are quick to put together, can be attached to emails, or made available as free downloads.”.

Time to take on the new level and whip up PDF docs using Issuu. As described on the site, “Issuu is the place for quality publications: Magazines, catalogs, documents, and stuff you’d normally find on print. It’s the place where you become the publisher: Upload a document, it’s fast, easy, and totally free. Find and comment on thousands of great publications. Join a living library, where anyone finds publications about anything and share them with friends.”.

Publishers would still be able to continue using PDF as document formats, afterwards uploading them to Issuu for further customizing and online publishing. Issuu serves a variety of documents, from journalistic publication, company presentation and newsletters, portfolio and image albums. Issuu’s platform also allows publishers to find contacts, connect and share publications on a virtual wooden “shelf”.

Best part of it, unlike raw PDF files, Issuu-generated document is embeddable and like web pages, you could share or bookmark them to social networking sites. I especially like the flip-on effect when browsing through pages and shades overlaying them, making it more like the real thing. It may be the online tool that could come closest to reinventing print content for the web.

Several examples of Issuu publications. From top to bottom: 1. Lago product catalog: 2. Kitten fashion magazine; 3. Howard County Volunteer Center booklet; 4. Jessica Gonacha comic zine; 5. Pictopedia picture book.

Sidenote:
Check out Ten Finest (and Free!) PDF Magazines round-up, Smashing Magazine’s Inspirational PDF Magazines, plus a newly released local PDF magz, Warung Magazine.

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