Possibly Today’s Greatest Television Commercials
List of contents for The Kaleidoscope edition
- Best Ads on Public Interests and Humanitarian Issues
- Comic Strips For (The Rest Of) Us
- Ten Most Inspirational Design Aesthetics for Blogs
- Possibly Today’s Greatest Television Commercials
- Time Lapse: Photography in Motion
- Ten Finest (and Free!) PDF Magazines
- Some Amazing Design Brands and Stores for Creative Living Environment
The Kaleidoscope archives and showcases the best of image works throughout the world according to certain topics. The series will be covering illustration, vector graphic, photography, digital arts, architecture and almost every kind of visually designed arts we find noteworthy. If you have any suggestions, please leave a comment or email at writer[a]marisaduma.net.
In Critique of Commodity Aesthetics, Wolfgang Fritz Haug, German professor and chief editor of Das Argument, stated a principle: The aestheticization of commodities means that they tend to dissolve into enjoyable experiences, or into the appearance of these experiences, detached from the commodity itself.
Regarding this principle, today’s creative players are also encouraged to initiate as subject players on the aesthetic realm which, as a privilege of creativity, a corporate brand in particular could then inhabit in visual rhetoric — new embodiments of perception detached from the commodification itself. Such aesthetic conception is one of the grand qualities of each award winning commercials featured below. By composing elements from fine cinematography and digital editing process, narrative plots to the atmospheric musical themes, these featured commercials engaged the aspects of televisual arts as communicative media.
Using a strategic disposition, the creative concept used in the commercials is effectively communicated across the audience in a dynamic parallel to both the shifting demographics also psychographics around the globe, hence resonating a message that echoes in continuance instead of utilizing a blaring sound that will abruptly fade out. The composition of artistic elements then transformed into perceptions, sensations and altogether a genuine human experience that delivers human choice, even beyond the boundaries of consumer choice. That is to say, these commercials were not solely created to sell brands - thus commodifying a certain manner in life - but to compliment them with each of its philosophical conception. And possibly, its greatness.
Enjoy.
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TITLE: My Son BRAND: Thai Life Insurance MEDIA: Television COUNTRY: Thailand AGENCY: Ogilvy & Mather |
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TITLE: Schweppeseffervescence BRAND: Schweppes MEDIA: Television COUNTRY: Australia |
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TITLE: Choir BRAND: Honda MEDIA: Television & Cinema COUNTRY: United Kingdom AGENCY: Wieden + Kennedy |
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TITLE: Effortless BRAND: Brylcreem MEDIA: Television COUNTRY: United Kingdom AGENCY: WCRS |
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TITLE: Underwater World BRAND: Ariston Aqualtis MEDIA: Television & Cinema COUNTRY: Italy AGENCY: Leo Burnett Company Srl |
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TITLE: Power Of Wind BRAND: Epuron/German Ministry for the Environment MEDIA: Television & Cinema COUNTRY: Germany AGENCY: Nordpol Hamburg |
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TITLE: Gorilla BRAND: Cadbury MEDIA: Television COUNTRY: United Kingdom AGENCY: Fallon London Ltd. |
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TITLE: Heaven Can Wait BRAND: Axion MEDIA: Television & Cinema COUNTRY: Belgium AGENCY: Duval Guillaume |
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TITLE: NoitulovE (Evolution) BRAND: Guinness MEDIA: Television & Cinema COUNTRY: United Kingdom AGENCY: Abbott Mead Vickers BBDO |
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TITLE: I Love The World BRAND: Discovery Channel MEDIA: Television COUNTRY: United States AGENCY: 72andSunny |
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Bonus. The just released Burma call-for-action viral video by MTV, Ogilvy & Mather Amsterdam and Shilo for worldwide audience.
TITLE: Burma Viral BRAND: Noneofusarefree.org MEDIA: Television & Cinema COUNTRY: Netherlands AGENCY: Ogilvy & Mather |
References
AdForum
Cannes Lion Archive
And various sources.
Image on top is taken from Gizmodo.com.
Hello. You are now reading an article written by Marisa Duma, published on 24May08 along with other notes on Advertising and Media, Arts and Culture, Commentaries, Design and Illustration, International, Lifestyle, Listings, Psychology, Top Ten, Video.
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Hm… Haven’t watch them all yet but I had an urge to drop a comment first. The first commercial: “Thai Insurance” is so so stunning!! It conveys “sedia payung sebelum hujan”…
Stunning, impressive!!
Most favoured: Heaven Can Wait
Most funny : NoitulovE (Evolution), Gorilla, Power of Wind
Most creative : Schweppeseffervescence, Underwater World
The Gorilla ad cracks me up big time!!!
One more, xBox 360 commercial is wicked crazy too! Though not exactly Cannes material.
@ eddy
Yes, it comes in series. You’d find some others here. Anyways, I’ve inserted your blog URL.
@ LilyOfTheValley
The subway one, right? Yah. With you on that.
Auwww, you’re so sweet! Hehe.
Thanks. I’ve been hesitating to put my url here as it contains barely nothing.
Hi there, Kak Lily. Hm… xBox 360… I missed that.