Today’s Television Commercials
List of contents for The Kaleidoscope edition
The Kaleidoscope archives and showcases the best of image works throughout the world according to certain topics. The series will be covering illustration, vector graphic, photography, digital arts, architecture and almost every kind of visually designed arts we find noteworthy. If you have any suggestions, please leave a comment or email at writer[a]marisaduma.net.
In Critique of Commodity Aesthetics, Wolfgang Fritz Haug, German professor and chief editor of Das Argument, stated a principle: The aesthetics of commodities means that they tend to dissolve into enjoyable experiences, or into the appearance of these experiences, detached from the commodity itself.
Such conception is one of grand qualities of each award winning commercials featured below. By composing elements from fine cinematography and digital editing process, narrative plots to the atmospheric musical themes, these commercials thoroughly optimize televisual arts as communicative media.
Using strategic disposition, the creative concept used in the commercials is effectively communicated across the audience in a dynamic parallel to both the shifting demographics also psychographics around the globe, hence resonating a message that echoes in continuance instead of utilizing a blaring sound that will abruptly fade out.
The composition of artistic elements then transformed into perceptions, sensations and altogether a genuine human experience that delivers human choice, even beyond boundaries of consumer choice.
TITLE: My Son
BRAND: Thai Life Insurance
MEDIA: Television
COUNTRY: Thailand
AGENCY: Ogilvy & Mather
TITLE: Schweppeseffervescence
BRAND: Schweppes
MEDIA: Television
COUNTRY: Australia
AGENCY: George Patterson Y&R
TITLE: Choir
BRAND: Honda
MEDIA: Television & Cinema
COUNTRY: United Kingdom
AGENCY: Wieden + Kennedy
TITLE: Effortless
BRAND: Brylcreem
MEDIA: Television
COUNTRY: United Kingdom
AGENCY: WCRS
TITLE: Power Of Wind
BRAND: Epuron/German Ministry for the Environment
MEDIA: Television & Cinema
COUNTRY: Germany
AGENCY: Nordpol Hamburg
TITLE: Underwater World
BRAND: Ariston Aqualtis
MEDIA: Television & Cinema
COUNTRY: Italy
AGENCY: Leo Burnett Company Srl
TITLE: Gorilla
BRAND: Cadbury
MEDIA: Television
COUNTRY: United Kingdom
AGENCY: Fallon London Ltd.
TITLE: Heaven Can Wait
BRAND: Axion
MEDIA: Television & Cinema
COUNTRY: Belgium
AGENCY: Duval Guillaume
TITLE: NoitulovE (Evolution)
BRAND: Guinness
MEDIA: Television & Cinema
COUNTRY: United Kingdom
AGENCY: Abbott Mead Vickers BBDO
TITLE: Burma Viral
BRAND: Noneofusarefree.org
MEDIA: Television & Cinema
COUNTRY: Netherlands
AGENCY: Ogilvy & Mather
TITLE: I Love The World
BRAND: Discovery Channel
MEDIA: Television
COUNTRY: United States
AGENCY: 72andSunny
References
- AdForum
- Cannes Lion Archive
- And various sources.
Image on top is taken from Gizmodo.com.
Hello. You are now reading an article written by Marisa Duma, published on 24May08 along with other notes on Advertising and Media, Arts and Culture, Commentaries, Design and Illustration, International, Lifestyle, Listings, Psychology, Top Ten, Video.
Still can't find the answer you're looking for?
Perhaps you'd find one from
Hm… Haven’t watch them all yet but I had an urge to drop a comment first. The first commercial: “Thai Insurance” is so so stunning!! It conveys “sedia payung sebelum hujan”…
Stunning, impressive!!
Most favoured: Heaven Can Wait
Most funny : NoitulovE (Evolution), Gorilla, Power of Wind
Most creative : Schweppeseffervescence, Underwater World
The Gorilla ad cracks me up big time!!! :lol:
One more, xBox 360 commercial is wicked crazy too! Though not exactly Cannes material.
@ eddy
Yes, it comes in series. You’d find some others here. Anyways, I’ve inserted your blog URL. :)
@ LilyOfTheValley
The subway one, right? Yah. With you on that.
Auwww, you’re so sweet! Hehe.
Thanks. I’ve been hesitating to put my url here as it contains barely nothing. :P
Hi there, Kak Lily. Hm… xBox 360… I missed that.