Gudang Garam: Rumahku Indonesiaku
Great great great –that’s three greats– ad from PT. Gudang Garam, one of the tobacco giants in Indonesia. The ad metaphors on Indonesia’s diversed cultures and how each is interconnecting with the nation’s ideology of unity; its concept may not be based on the economics of sales potentials, but on goodwill, social responsibility, and how an already-predominant brand secures its position amongst its consumers. Especially knowing that in the same year, Globe Asia have also announced Rahman Halim of PT. Gudang Garam as the second richest person in Indonesia with the total of Rp. 31,5 trillion worth of assets.
Rumahku Indonesiaku TV commercial is part of the Gudang Garam’s Cahaya Asa ad campaign. The project took around four months in completion, under coordination of Ipang Wahid (Film Director), Jay Subiyakto (Creative Advisor), Edward Hutabarat (Fashion Designer), Enggy and Bongky (Music Arranger), also modelled by Fahrani and Endhita, both from Look modelling agency. Some say that the commercial is even better from the official Visit Indonesia Year 2008 TV teaser eventhough conceptually quite similar.
Client: PT Gudang Garam Tbk
Product: Gudang Garam Corporate
Version: Rumahku Indonesiaku: Cahaya Asa
Duration: 180″
Agency: Octocomm Asia
Creative Director: Hakim Lubis
Creative Group Head: Eric Hotma
Art Director: Dami Sidharta
Copywriter: Ferro Miryantoro
Business Director: Jimmy Saputra
Account Manager: Fransisca Dinar
Creative Advisor: Jay Subiyakto
Production House: 25 Frame
Film Director: Ipang Wahid
Fashion Designer: Edward Hutabarat
Fotographer: Davy Linggar & Oetomo
Music: EGG Production
TC: Grade One
Post: VHQ
Gudang Garam: Rumahku Indonesiaku
Gudang Garam: Cahaya Asa
Hello. You are now reading an article written by The Lightbeamers, published on 03Feb08 along with other notes on Advertising and Media, Arts and Culture, Indonesia, Video.
Still can't find the answer you're looking for?
Perhaps you'd find one from
[...] Paparazzi Gossip Hollywood News wrote an interesting post today on Gudang Garam: Rumahku IndonesiakuHere’s a quick excerptJay Subiyakto (Creative Advisor), Edward Hutabarat (Fashion Designer … Fashion Designer: Edward Hutabarat. Fotographer: Davy Linggar & Oetomo [...]
Well.. Eh.. Just… Isn’t it…? This clip must be the last remnant of the old “east is east and west is west and never the twain shall meet”
I’ve to admit the words escape me. That’s a major handicap, because now my judgment is on the music and moving pictures only. And, I know, the “message” is not meant for me either. Nevertheless: I take all my courage and for once I tend to disagree. Strongly.
The lady is as beautiful as money can buy – as one might have expected. The many different locations have been shot as professionally as money can buy – as one might have expected. Alright, but yet it does add up to: too little spice, and slightly on the smooth and tame side.
But this music … the horror, the horror. It’s this ingredient which determines the taste of the dish: to any non sexual smoker I know of this is disgustingly sweetish and sugary. An insult to the human ears.
I solemnly swear never to smoke any cigarette from now on. Especially if Gudam Garam is involved.
(PS: Forgive me, writer1. This was not me. This was my evil alter ego.)
colson’s last blog post..The art of cubit cubit
@ visitors
Post updated, another video from the ad campaign is added.
This is what you can do if your client has big budget for its campaigns ;)
ecky’s last blog post..Inner beauty vs physical beauty
Ehm, actually Visit Indonesia Year 2008 and this Gudang Garam ad were both done by Octocomm. Very proud enough to see my friend’s name, Dinar, there :).
Anita’s last blog post..High Infidelity