Best Ads on Public Interests and Humanitarian Issues

The Kaleidoscope archives and showcases the best of image works throughout the world according to certain topics. The series will be covering illustration, vector graphic, photography, digital arts, architecture and almost every kind of visually designed arts we find noteworthy. If you have any suggestions, please leave a comment or email at writer[a]marisaduma.net.

For decades long, the advertising business have been serving not only clienteles from the commercial and retail business, but also those who provides public services and information concerning global and humanitarian issues. The same advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial circumstances; this type of advertising is called public interest or public service ads. The greatest quality that public interest ads could achieve is being able to present world issues and factualities that are seemingly distant or uneasy to be accepted by its audience–only by fixture of graphics or a simple line of text. The concept and careful execution that have created the following artworks in this article have brought along appraisal and discourses on issues they represent; and expectedly, have encouraged the public to reach out their hand a little further –even simply to dial a phone number– and together, making the world a better place.

Kudos!

Adoption of Child Welfare: Mother and Daughter
	Advertising agency: - Type: Print Text: Adopt. You will receive more than you can ever give.
Amnesty International: Swing
	Advertising agency: TBWA Paris, France Type: Print Text: 300000 child soldiers dream of simply being children.
Sahabat Peduli: Girlfriend [More in series]
	Advertising agency: JWT, Jakarta, Indonesia Type: Print Text: Andai dia pacar Anda, masih nekat memukulnya? (translation:) If your girlfriend looked like this, would you still dare to beat her up?
Aware: Kitchen
	Advertising agency: Saatchi & Saatchi, Singapore Type: Print Text: Your mother acts as though nothing happened. She makes dinner and sits at the table, staring into her plate. He stumbles in drunk, stands behind her and says, “I’m sorry. Do you forgive me?” She sits silent for a long time. You can see the bruise over her eye turning purple. You can feel her sadness filling the room. She nods without looking up. He forces a kiss on her then smiles at you as if to say everything’s fine now. You stare into your plate. NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
Greenpeace: Big Small Peace
	Agency: Mukai & Associates, Tokyo Type: Print Text: Fear and Arrogance. Enemies of Peace.
No Terror, Terrorism Has No Religion Campaign [Website]
	Advertising agency: Independent Type: Print
San Patrignano: Identity
	Advertising agency: Armando Testa, Milan, Italy Type: Print Text: We help people to get their identity back.
NRDC: Cup
	Advertising Agency: Dentsu, Beijing, China Type: Media (The external surface of the cup is printed with a second layer of heat sensitive ink that is revealed when hot water is poured into the cup.)
FAADA: Woman
	Advertising Agency: Contrapunto Barcelona, Spain Type: Print Text: For one leather coat 120 young animals are slaughtered.
Amnesty International: Bush [More in series]
	Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia Type: Print Text: Write to him and help stop torture at Guantanamo Bay. Remember, use simple words.
Amnesty International: Non Accade Qui Ma Adesso [More in series]
	Agency: Walker, Switzerland. Type: Ambient, Outdoor Found at: Houtlust
Discovery Channel: World Map
	Agency: Ogilvy & Mather, India, New Delhi Type: Print
Credits: Adsoftheworld M. Jiffrey Flickr page AdGoodness Commercial Archive

*Click image to view larger picture.
*World Map is not technically a public interest ad. Consider it a bonus.

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